It's Yogi Berra, of course, and in WHAT TIME IS IT? DO YOU MEAN NOW?, Yogi expounds on the funny, warm, borderline inadvertent insights that are his trademark. Twenty-six chapters, one for each letter from A to Z, examine the words, the meaning, and the uplifting example of a kid from St. Louis who grew up to become the consummate Yankee and the ultimate Yogi.