Every day, millions watch Mia Wright, the “trad wife” queen, on her idyllic 300-acre farm. But behind every perfect image is a secret. And in this case, the secret is a horror. Desperate to save her tarnished career, journalist Jenny Kaplan arrives at Black Swan Farm to profile Mia. Jenny is ready to write a scathing exposé, determined to expose the deception behind Mia’s curated life. But soon, Jenny has more to contend with than staged videos and camera-ready poses. There’s something wrong at the farmhouse. Something slithers through Jenny’s dreams, and at night, the children sing strange nursery rhymes. She’s losing time. She’s losing her hair. She starts to worry that she’s losing her mind.

You’ll be safe here. That’s what the tour guide promises Dr. Linda Farmer and her family when they relocate to Plymouth Valley. With the outside world in shambles, this move is her family’s last chance. Linda, her husband and their teen twins do their best to fit in. It works at first, but then Linda encounters Gal Parker, a hot mess of a woman, whose wife has abandoned her and whose kids are sick. One terrible night, Gal commits an unthinkable act. All of Plymouth Valley turns on Gal, refusing to speak her name. But Linda can’t stop wondering: What would drive a woman to do something so awful? The more she learns, the more frightened she becomes. A clock is ticking, too. Before the Plymouth Valley Winter Festival, Linda has to figure out: Should she and her family be fighting to stay, or fighting their way out?

When the Wilde family moves to the suburbs of Long Island, they trigger their neighbors’ worst fears. Dad Arlo is a gruff has-been rock star with track marks. Mom Gertie has a thick Brooklyn accent, with high heels and tube tops to match. Their weird kids cuss like sailors. They don’t fit with the way Maple Street sees itself. Though Maple Street’s Queen Bee, Rhea Schroeder, welcomed Gertie and her family at first, relations went south during one spritzer-fueled summer evening, when the new best friends shared too much. The Wildes are now outcasts. As tensions mount, a sinkhole opens in a nearby park, and Rhea’s daughter Shelly falls inside. The search for Shelly brings a shocking accusation against the Wildes.