"Looking for a Mr. Kim in Seoul" has the same meaning as "finding a needle in a haystack" in English as Kim is one of the most popular family name in Korea. Expressions reflect the culture and the history of its people. Even if you know the meaning of each word, you probably will not understand the entire expression without understanding the culture. LOOKING FOR A MR. KIM IN SEOUL makes enjoyable the discovery of the connection between its language and the Korean people and their history and culture.