Growing up in Depression-era Texas, Mary Kathlyn Wagner is a dutiful daughter and diligent student with ambition aplenty and no place to use it. When she is not cooking or cleaning or taking care of the kids, she peddles cleaning products to other housewives. In 1963, after she has been divorced three times and widowed twice, she sets up her own company, selling second chance and self-invention for the price of a skin care showcase. Soon millions know her as the little lady in the big wig who gives away pink Cadillacs. From its unpromising start in a 500-square-foot Texas storefront, Mary Kay Inc. grows into a global phenomenon. Based on 15 years of research, SELLING OPPORTUNITY gives us a page-turning rags-to-riches story set against the background of direct selling in all its overstated, over-the-top glory.