Lydia Pang is a misfit creative with a decade of experience in mission-driven marketing. She is the Co-Founder and Creative Director of MØRNING, a creative strategy and conscious storytelling studio. Previous creative leadership roles include her most recent at Nike HQ, where she led the creative and narrative team for Nike Sportswear, ACG, and the Women’s category. Prior to that, she was the Group Creative Director of Refinery29 in New York. She’s judged Clio Awards, D&AD and was a Cannes Lions delegate. She’s worked at advertising agencies in New York (Anomaly) and London (M&CSAATCHI), always in hybrid creative roles honing her passion for digital storytelling. She has given talks on ethical commissioning at Instagram and New York Times and written articles on style and feminism for Refinery29, Riposte, Vogue, Elle, and Dazed. She spends her free time marinating meat and recently self-published a food zine about her Hakka Chinese heritage. She met her husband on myspace 16 years ago. She lives in London.

Books by Lydia Pang

Eat Bitter: A Story About Guts, and Food

by Lydia Pang - Autobiography, Culture, Food, Mental Health, Nonfiction

Eat bitter is a Chinese proverb meaning ‘endure hardship to taste sweetness.' For Lydia Pang, it embodies the struggles of her Hakka ancestors, a Chinese ethnic group subjected to forced migrations whose ingenuity produced a distinct food culture based on fermenting and foraging. Pang reimagines eating bitter as a philosophy to confront her own challenges: burning out, testing her marriage, navigating fertility struggles and caring for a parent. Through eight recipes, she shares food as memory and medicine: the silly egg noodles her father cooked when her sister was ill, the bone broth she boiled in New York while homesick and courgettes grown in rural Wales as a gesture of reconnection.