Jesse Itzler eats only fruit 'til noon, loves Run-D.M.C., and enjoys living life "out of the box." He cofounded Marquis Jet, the world's largest prepaid private jet prepaid flight card company which he and his partner sold to Berkshire Harhaway/NetJets. Jesse then helped pioneer the coconut water craze with Zico coconut water, which was acquired by The Coca-Cola Company. He is a former rapper on MTV and he produced both the NBA's Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." When he is not running ultra marathons, eating vegan food or being a dad to his three kids, Jesse can be found at the NBA's Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely.

Books by Jesse Itzler

Living with a SEAL: 31 Days Training with the Toughest Man on the Planet

by Jesse Itzler - Memoir, Nonfiction

Entrepreneur Jesse Itzler will try almost anything. He brazenly pretended to be an established hip-hop artist to secure a meeting with a studio head --- and it led to a record deal. He convinced a bunch of successful business executives to invest in an unprecedented business plan --- and it turned into Marquis Jet. He sincerely offered to run a 100-mile race in Spanx to get the attention of the beautiful founder of the company --- and ended up marrying her. But when Jesse felt himself drifting on autopilot, he hired a rather unconventional trainer to live with him for a month --- an accomplished Navy SEAL widely considered to be "the toughest man on the planet."