Nina and Simon are the perfect couple. Until they leave for a weekend at his family’s cabin in Vermont, and only Simon comes home. His explanation about what happened in their last hours together doesn’t add up. Nina’s parents push the police for answers, and Simon’s parents rush to protect him. They hire expensive lawyers and a PR firm that quickly ramps up a vicious, nothing-is-off-limits media campaign. Everyone chooses a side, and the story goes viral, fueled by armchair investigators and wild conspiracy theories and illustrated with pretty pictures taken from Nina’s social media accounts. Journalists descend on their small Vermont town, followed by a few obsessive "fans." Nina’s family is under siege, but they never lose sight of the only thing that really matters --- finding their daughter.

First Rule: Make them like you. Second Rule: Make them need you. Third Rule: Make them pay. They think I’m a young, idealistic law student, that I’m passionate about reforming a corrupt and brutal system. They think I’m working hard to impress them. They think I’m here to save an innocent man on death row. They're wrong. I’m going to bury him.