David Pogue is a seven-time Emmy Award winner for his stories on "CBS Sunday Morning," a five-time TED speaker, host of 20 "NOVA" specials on PBS, and a New York Times bestselling author. He’s written about Apple for his entire career, including 13 years as a Macworld columnist, 13 more as tech columnist for The New York Times, and 20 years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.

Books by David Pogue

Apple: The First 50 Years

by David Pogue - Business, Economics, History, Nonfiction

In time for Apple’s 50th anniversary, "CBS Sunday Morning" correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.