Violet Young is a hugely popular journalist-turned-mummy-influencer, with three children, a successful husband and a million subscribers on YouTube who tune in daily to watch her everyday life unfold. But one day she disappears from the online world --- her entire social media presence deleted overnight, with no explanation. Has she simply decided that baring her life to all online is no longer a good idea, or has something more sinister happened to Violet? Her fans are obsessed with finding out the truth, but their search quickly reveals a web of lies, betrayal and shocking consequences.