Barry Nalebuff is Chairman of the Board and Co-founder of Honest Tea with Seth Goldman. He is the Milton Steinbach Professor of Economics and Management at Yale School of Management. He and Seth met in 1995 when Seth was a student in one of Barry’s classes. He is the co-author of THINKING STRATEGICALLY: THE COMPETITIVE EDGE IN BUSINESS, POLITICS, AND EVERYDAY LIFE, the first popular book on game theory, and one used in classrooms worldwide. A graduate of MIT, a Rhodes Scholar, and Junior Fellow at the Harvard Society of Fellows, Nalebuff earned his doctorate at Oxford University. In September 2013, MISSION IN A BOTTLE, Seth & Barry's business book presented in comic book form, was published. The book captures their efforts to create a mission-driven business in a profit-driven world.  

Books by Barry Nalebuff

Mission in a Bottle: The Honest Guide to Doing Business Differently --- and Succeeding

by Seth Goldman, Barry Nalebuff, and Sungyoon Choi

Can you run a successful (and huge) business and still call yourself “honest”? That’s what Seth Goldman and Barry Nalebuff, cofounders of Honest Tea, explain in the graphic novel business book MISSION IN A BOTTLE.