Ernesto Vega has lived many lives, from pig farmer to construction worker to famed luchador El Rey Coyote, yet he has always worn a mask. He was discovered by a local lucha libre trainer at a time when luchadores --- Mexican wrestlers donning flamboyant masks and capes --- were treated as daredevils or rock stars. Ernesto found fame, rapidly gaining name recognition across Mexico, but at great expense, nearly costing him his marriage to his wife, Elena. Years later, in East Los Angeles, his son, Freddy Vega, is struggling to save his father’s gym, while Freddy’s own son, Julian, is searching for professional and romantic fulfillment as a Mexican American gay man refusing to be defined by stereotypes.