Despite years of phenomenal achievements, including going to the World Series in 2004 and again in 2006, the St. Louis Cardinals reinvented themselves using the "Cardinal Way," a term that has come to represent many things to fans, media and other organizations --- from an ironclad code of conduct to the team's cutting-edge use of statistics and analytics, and a farm system that has transformed baseball. Howard Megdal takes fans behind the scenes and off the field, revealing how the players are assessed and groomed using an unrivaled player development system that has created a franchise that is the envy of the baseball world.