August 2015
We are always hearing about the Next Big Thing. Whether it is a new iPhone or the New World, the freshest and newest inventions, discoveries and fads loom large in the public mind. The impact that everyone thinks these "next big things" will have is often more important than the actual impact it generates. After all, if it fails, it will be almost immediately forgotten. THE NEXT BIG THING searches through 3,000 years of Western culture to find the colorful and key steps (and missteps) that led us to where we are today.
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