Today many of us work so hard to accomplish our next
goal that we fail to take notice of how we actually
go about achieving our success, whether it's on the home
front, in the boardroom or elsewhere in our lives. Yet how
we do what we do is often more important than what we do
--- and can bring greater success.

We all treasure the experiences where how goes
right. We remember the evenings out where the service was
memorable, the hotels where it felt like home (but
better) and the moment someone acknowledged us in a
special way that made us pause and reflect on how good we
felt.

In his new book, HOW, Dov Seidman shares his philosophy
that what we do in life is not nearly as important as
how we do what we do. Seidman has helped some of the
world's most respected companies build “do it right”
winning cultures.

Much more than a "business book" HOW provides a
framework that can be applied directly to our daily lives
regardless of our professional or personal goals. Seidman
shows us that how we interact with everyone we come in
contact with --- our family members, our neighbors, our co-workers
--- will have an impact on our lives.

For more, visit the book's official site, Howsmatter.com.