January 30, 2004
Finally sunny here. Okay, it's still cold, but sunny is nicer than grey. Both my sons had birthdays in the past week so it's been a blur. I baked cakes, cookies, cupcakes and mini-cupcakes. I frosted in so many different colors that I am dizzy. My favorite baking book --- THE CAKE MIX DOCTOR. Makes cake mixes taste like "baked from scratch." Click on the cover above to learn more about this truly fun cookbook.
January 2004As we write this newsletter the weather in New York is COLD. How to make the best of this weather? Curl up on the couch with a book! Stuck on what to read? We have some ideas. For those of you just joining us --- our goal with this website is to share with you news about Christian books and authors. Through a mix of reviews, interviews and features, we will keep you in touch with the best of Christian writing. January 23, 2004Thanks to all of you who answered our poll about what you would like to see in book advertising. We had close to 1,000 respondents in two weeks! We heartily agree with you that we want to see "what the book is about" in the ads. I realize how many books I read just because I saw one of our one-line promos! When I see "tantalizing," "mesmerizing" and "breathtaking" in ads I just bluster. You could be talking about breath mints, Donald Trump's hair on "The Apprentice" or sunsets instead of books. We will be sharing your feedback with publishers and other folks who create these campaigns.
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