Alan Anderson is a powerful advertising executive who is up for the biggest pitch of his career and the account everyone wants: US Dairy. Cow’s milk sales are plummeting, and the C-Suite wants to see trendy oat milk kicked to the curb. When an anarchist farmer tanks Alan’s presentation, Alan bombs the pitch but ends the day with an epiphany. No longer will he exploit the insecurities of others in the service of capitalism. Alan is opting out. This development is anathema to his wife, Vivian, who can only watch as Alan moves into their backyard playhouse to live off the land and --- worse --- spend time with the family. But instead of shocking the neighbors, Alan’s commitment to a less-is-more lifestyle seems to be catching on. Could everyone want what Alan is not selling?