WHY HIRE JENNIFER? is a modern manual that arms job seekers to find their first “real” job and every job thereafter. It's written for college students, grads, twentysomethings, and all the people who know them. Finding your unique positioning or brand, and communicating why its components are useful to the firms is the key to finding a good job. The problem with most college career services is they emphasize the students' similarities as opposed to their differences. It's all backwards.